Hi! I’m Heidi.

I design experiences where community and creativity come together.

I create programs, events, and spaces that help independent brands and creators thrive—blending storytelling, product strategy, and hands-on community building to connect artists, makers, and entrepreneurs with opportunities, resources, and each other.

I’m a Partner at It’s Just a Feeling, a design-forward co-working lounge, curated shop and café, and event space in Portland, where I help build and shape the experience through events, programming, and partnerships.

My Work

Unique Markets Portland
UNIQUE UNIVERSITY
FEMALE FOUNDER BRUNCH
Marketing
Activations
Brand Partnerships

  • “What sets Heidi apart is her genuine care and strategic mindset. She doesn’t just work for small businesses; she works with them, creating partnerships that foster sustainable growth.”

    Kingsley Lincoln, King’s Kitchen Media

  • “Not only is this one of the best-run shows I have ever attended, Heidi’s events draw the exact clients I want purchasing my products!”

    Brody, The Better Bar

  • “Unique Markets is by far the most organized and well-marketed event series we've ever done. Our revenue was significantly higher than at any other event, pre-pandemic or otherwise, and we owe that in part to the audience Heidi is able to attract and the atmosphere of the events themselves.”

    Carrie, Greater Goods

  • “Every time I do Unique Markets, and with it Unique University, I learn and grow more. The energy, care, and sincere passion behind the market pushes me to step my game up and it always pays off in both sales and an increased presence in my city and community. I also leave feeling so taken care of.”

    Lauren, Tiger and Gold